Services
Brad Ward's personalized coaching helps leaders and individuals grow with confidence, resilience, and authenticity. Whether through leadership development, trauma-informed support, or one-on-one coaching, Brad's approach empowers you to navigate challenges, build strong relationships, and lead with impact.
Brad's leadership coaching approach centers on people, emphasizing the impact of leadership on teams, systems, and communities. It follows a three-stage model: instinctive, adaptive, and generative, focusing on both competencies and relationships. Coaching encourages leaders to draw from personal experience, express emotions, and embrace authenticity to foster deeper connections.
Brad helps you see yourself as capable, resilient, and whole, empowering you to navigate life’s challenges with confidence. Trauma may heighten your responses, but managing it is your responsibility, and often a responsibility that feels too large to carry on your own. Brad supports you in reclaiming control and finding new ways to be yourself.
Unlock your full potential with one-on-one coaching designed to help you lead with confidence, navigate challenges, and build authentic connections. Through a people-centered approach, we’ll explore your leadership style, personal growth, and resilience—empowering you to show up as your best self in any situation.
Leaders lead people, so why don’t leadership programs focus more on people? This question was essential for me to develop my distinct perspective on leadership coaching. At the core of leadership is your relationship with the people you lead. By holding people as central to leadership, I support leaders to understand the impact of their leadership on the people, systems, and communities involved in bringing their vision to life.
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My philosophy of leadership is built on the belief that leaders evolve and grow as they mature and understand themselves over time. I illustrate the evolution of their growth using three models that illustrate leadership at the instinctive, adaptive, and generative stages. Each stage is built on evidence that includes the competencies leaders master, but coaching goes beyond the competency to ensure leaders also understand the importance of relationships in carrying out their vision.
I challenge my leadership clients to draw on their own experiences and knowledge to inform how they show up and how the engage with others. I encourage them to demonstrate their emotions as leaders so that their teams will know it’s OK to express their own emotional experiences. And I model authenticity and vulnerability so they experience the powerful connection of our shared human experience.
Whether you’re a seasoned leader who wants to re-energize yourself or an emerging leader who wants to set yourself up for success, human centered leadership coaching might be the right choice for you.
The experience of trauma is unique for each person, yet there are common elements of trauma that are almost universal. Once you’ve attended to your healing with therapy, coaching can support you to turn your healing into action.
Regardless of your past, my aim is to support you to see yourself as creative, resourceful, and whole; as fully able to take on the challenges of life while showing up for yourself and trusting yourself to make sound decisions; and as a wiser, kinder, and more engaged version of yourself.
Trauma causes your body to move into a heightened state, sometimes called the fight-or-flight response. It can create an urgent response where there is no emergency. Your trauma may not have been your fault, but it is your responsibility to manage in your daily life so that it does not manage you, and I can be your partner in finding new ways to be yourself in almost any situation.
