The Essential Need for Love: Insights by Brad Ward

Jackie DeShannon made popular a song, “What the World Needs Now is Love” written and produced by Hal David and Burt Bacharach. The song conveyed a simple idea – that we’re surrounded by nature, light, and beauty, and yet, some people remain unloved. Sadly, you could say the same today. Simply put, we need more love.

What’s the solution? Perhaps the question should be reworded. Maybe it should be a more personal, introspective idea that propels into action the love that lives within each of us. Try this: How will I show love today?

The Traits of Love

Whether you adhere to the teachings of the Bible or not, it eloquently enumerates some of the qualities of love. It is patient and kind. Love does not envy, boast, or dishonor others. It is not self-seeking nor easily angered. Love doesn’t keep record of wrongs. It detests evil and resonates with truth.

Love protects, trusts, hopes, perseveres. And it never fails.

Paying It Forward Pays Off

Love resides in you. And because of that, you can show it to others, if you’re willing to put aside the things that thwart it. You aren’t going to experience romantic love for everyone you meet today, but you can be kind or patient. Or you can show someone a moment of honor or respect, even when they haven’t earned it. You can smile or offer a kind word.

But perhaps the most compelling reason to show love to someone who may feel unloved is this: by doing so, love will permeate your body, mind, and soul. You’ll embody and become love in that moment. And who doesn’t need that?

Bradley K. Ward, PCC, TICC, TIRC is a transformational and leadership coach at Brad Ward Coaching LLC in Palm Springs, CA. Contact Brad to learn how coaching can help you reach for the impossible!